Booking Holdings against McDonald's — live side-by-side technical comparison.
Prices as of 2026-10-16T20:00:01+00:00 UTC · updates daily
MCD leads 4 of the 5 windows we measure — over 1 month BKNG is -4.6% and MCD -2.2%; over year to date BKNG is -23.7% and MCD -20.5%. The BKNG/MCD price ratio stands at 0.6727, below its 50-day average of 0.7205, and above the 200-day average of 0.6339. A ratio above its own average means BKNG is gaining on MCD; on this reading the recent edge belongs to MCD.
| BKNG | MCD | |
|---|---|---|
| Price | $163.45 | $242.97 |
| 1 day | -1.4% | +0.2%lead |
| 5 days | +1.9% | +3.3%lead |
| 1 month | -4.6% | -2.2%lead |
| 6 months | -11.4%lead | -20.9% |
| Year to date | -23.7% | -20.5%lead |
| 52-week position | 19% of range | 12% of range |
| 52-week range | $150.14–$220.81 | $229.20–$341.75 |
| vs 50-day average | below $182.50 | below $252.46 |
| vs 200-day average | below $179.81 | below $285.95 |
| RSI (14) | 49 | 70 |
| Next earnings | 2026-11-03 | 2026-11-04 |
BKNG trades at $163.45, below its 50-day average of $182.50, and below the 200-day at $179.81. It sits at 19% of its 52-week range ($150.14–$220.81); 14-day RSI is 49, in neutral territory; an average session moves it about 2.9%. For levels, the first level overhead is $169.95 (4.0% away) and the first support below is $154.71 (5.3% down). On the checklist the page runs for every asset, 3 of 6 checks read bullish — the lean is bullish.
MCD trades at $242.97, below its 50-day average of $252.46, and below the 200-day at $285.95. It sits at 12% of its 52-week range ($229.20–$341.75); 14-day RSI is 70, in overbought territory; an average session moves it about 1.6%. For levels, the first level overhead is $250.00 (2.9% away) and the first support below is $230.88 (5.0% down). On the checklist the page runs for every asset, 3 of 6 checks read bullish — the lean is mixed.
BKNG is the more volatile of the two — an average session moves it 2.9% against 1.6% for MCD, so an identical position size carries roughly 1.8× the daily risk.
The comparison turns on those levels: BKNG clearing $169.95 or losing $154.71; MCD clearing $250.00 or losing $230.88. Until one of them gives way, the relative reading above stands.