Price: $158.6
· 1 day: +0.60% · 5 days: +5.41% · 1 month: +9.19% · YTD: -6.57%
As of 2026-10-16 07:17 UTC.
52-week range: $129.95 – $196.4 (currently at 43% of the range).
The brief
ADS.DE is in an uptrend, momentum firm. $168.9 is the level overhead; $154.85 the first support below.
5 of 6 technical checks lean bullish.
Price vs 50-day: above
Price vs 200-day: above
50d vs 200d avg: below
MACD: bullish
RSI momentum: 71
5-day tape: +5.4%
Trend
Uptrend · above 50-day & 200-day
Momentum
RSI 70.96 · neutral · MACD bullish
Trend strength
ADX 28.1 · strong trend
Location
+6.0% vs 50-day MA
52-week range
-19% from high · +21% from low
Volatility
ATR 3.23 · ~2.0%/day
Key levels
Level
Type
Distance
$168.9 (resistance)
swing zone
6.49%
$175.0 (resistance)
round
10.34%
$179.62 (resistance)
swing zone
13.25%
$154.85 (support)
sma 200
-2.36%
$150.0 (support)
round
-5.42%
$148.08 (support)
swing zone
-6.63%
Indicators
RSI (14)
70.96
MACD
1.7687
ADX (14)
28.1
ATR (14)
3.23
50-day average
$149.63
200-day average
$154.85
Next earnings: 2026-10-29.
Latest ADS.DE news
The Sneaker Bubble Is Bursting Around Investors — Athletic apparel company stocks are declining as consumer fashion preferences shift away from casual sneakers and sweatpants toward more formal office attire. This market movement reflects a broader trend of employees re (Bloomberg Business, 2026-10-14)
Phase Eight owner hit by cyber-attack as H&M probes separate incident — TFG London, the UK owner of fashion brands Phase Eight, Hobbs, and Whistles, disclosed a cyber-security incident identified on Sunday that has impacted some IT systems and website capabilities, though stores continue ope (BBC, 2026-10-13)
F1 Highlights The Realities Of Global Sport's Chokepoint Problems — Recent geopolitical tensions and maritime disruptions are creating significant financial risks for the global sports industry. Formula One's Qatar and Abu Dhabi races scheduled for late 2024 face cancellation threats fol (Forbes, 2026-10-12)
Nike's Other Shoe Has Finally Dropped — Nike Inc., led by CEO Elliott Hill and new CFO David Denton, slashed its sales and profit forecasts on Thursday. This action comes two years into Hill's tenure, suggesting that previous efforts to restructure were insuff (Bloomberg Business, 2026-10-05)
US Payrolls Vie With French Debt for Investors' Attention — US payrolls data and French debt concerns are dominating investor attention, according to a market briefing. The report also highlights that Nike has disappointed investors again, while luxury watchmaker Rolex faces supp (Bloomberg Business, 2026-10-02)
Nike's China Reset Needs More Than the Kardashians — Nike Inc. is shifting focus to its China operations after early signs of a North American turnaround, but the company must accept a smaller and less profitable business in the region long-term. The article highlights tha (Bloomberg Business, 2026-10-02)
Stella McCartney spotlights climate crisis with ocean-inspired Paris runway show — Stella McCartney used her Paris runway show for Spring/Summer 2027 to highlight the climate crisis and overfishing, featuring ocean-inspired designs such as wave motifs and sea creature imagery. The brand, which avoids l (Reuters, 2026-09-30)
How Nike fell off the pace in China — Nike's revenue in China, its second-largest market, has fallen 29% to $5.8bn since its 2021 peak, with market share dropping from 27% six years ago to 16% last year, according to Bernstein. The company faces intense comp (Financial Times News, 2026-09-30)