AMZN vs GOOGL

Amazon.com, Inc. against Alphabet Inc. — live side-by-side technical comparison.

Prices as of 2026-11-10T17:37:13+00:00 UTC · updates daily

Who leads right now

AMZN leads 6 of the 7 windows we measure — over 1 month AMZN is +2.5% and GOOGL -18.2%; over year to date AMZN is +16.5% and GOOGL -8.1%. The AMZN/GOOGL price ratio stands at 0.9389, above its 50-day average of 0.7729, and above the 200-day average of 0.722. A ratio above its own average means AMZN is gaining on GOOGL; on this reading the recent edge belongs to AMZN.

AMZN/GOOGL over the last year

AMZN/GOOGL price ratio · dashed: its 50- and 200-day lines · ratio above its 50-day line = AMZN gaining on GOOGL
0.62430.79740.97051.144
Both rebased to 100 on 2025-11-10
98.83100120138.6AMZNGOOGL
Ask
Compare AMZN and GOOGL: which has been stronger over the last year, and where does each stand against its 200-day average? Ask the analyst about this pair →

Performance side by side

AMZNGOOGL
Price$268.55 $287.29
1 day +0.6%lead -0.3%
5 days +7.3%lead +2.8%
1 month +2.5%lead -18.2%
6 months -1.4%lead -28.2%
Year to date +16.5%lead -8.1%
1 year +8.1%lead -1.4%
2 years +29.0% +60.4%lead
52-week position 80% of range 12% of range
52-week range $196.00–$287.20 $270.70–$408.61
vs 50-day average above $254.14 below $330.72
vs 200-day average above $244.23 below $339.08
RSI (14) 60 32
Market cap$2.89T$3.54T
Analyst target $326.99 (+22.5%) $400.37 (+38.9%)
Analysts5953
ConsensusStrong buyStrong buy
Next earnings Oct 29, 2026 Oct 28, 2026

Where each one stands

AMZN — Amazon.com, Inc.

AMZN trades at $268.55, above its 50-day average of $254.14, and above the 200-day at $244.23. It sits at 80% of its 52-week range ($196.00–$287.20); 14-day RSI is 60, in neutral territory; an average session moves it about 4.0%. For levels, the first level overhead is $275.00 (2.4% away) and the first support below is $266.45 (0.8% down). On the checklist the page runs for every asset, 6 of 6 checks read bullish — the lean is bullish.

GOOGL — Alphabet Inc.

GOOGL trades at $287.29, below its 50-day average of $330.72, and below the 200-day at $339.08. It sits at 12% of its 52-week range ($270.70–$408.61); 14-day RSI is 32, in neutral territory; an average session moves it about 4.0%. For levels, the first level overhead is $300.00 (4.4% away) and the first support below is $275.00 (4.3% down). On the checklist the page runs for every asset, 1 of 6 checks read bullish — the lean is bearish.

Which one moves harder

Both move about the same amount day to day (4.0% and 4.0% of price), so the same position size carries comparable risk in either.

What would change the picture

The comparison turns on those levels: AMZN clearing $275.00 or losing $266.45; GOOGL clearing $300.00 or losing $275.00. Until one of them gives way, the relative reading above stands.

Questions people ask about AMZN vs GOOGL

Which is performing better right now, AMZN or GOOGL?
Over the past month AMZN is +2.5% and GOOGL is -18.2%, so AMZN is ahead on that window. Year to date the figures are +16.5% for AMZN and -8.1% for GOOGL.
Which has done better over the last year, AMZN or GOOGL?
Over the last year AMZN is +8.1% and GOOGL is -1.4%, so AMZN is ahead on that window. Over two years it is +29.0% against +60.4%.
Is AMZN or GOOGL more volatile?
Both move about the same amount day to day (4.0% and 4.0% of price), so the same position size carries comparable risk in either.
What are the key levels for AMZN and GOOGL?
AMZN: resistance $275.00, support $266.45; GOOGL: resistance $300.00, support $275.00. Levels come from recent swing zones and round numbers, recomputed daily.
When do AMZN and GOOGL report next?
AMZN: Oct 29, 2026. GOOGL: Oct 28, 2026. Earnings reset both the trend and the levels above, so a comparison made today is only good until the next report.
What does the AMZN/GOOGL ratio mean?
It is simply AMZN's price divided by GOOGL's — 0.9389 today. When the ratio rises, AMZN is outperforming; when it falls, GOOGL is. Comparing it to its own 50- and 200-day averages shows whether the current leadership is new or long-standing.

Full technical briefs

AMZN →
Amazon.com, Inc.
Full technical brief: trend, levels, chart, news
GOOGL →
Alphabet Inc.
Full technical brief: trend, levels, chart, news

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