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XIAOMI-W (1810.HK) stock analysis, January 8, 2026: SU7 upgrade fails to halt slide as 550k target misses 600k-700k hopes

Published January 8, 2026 · 1810.HK chart, levels and live analysis

Key Updates

Xiaomi shares declined 2.24% to $37.54 since the January 6th report, extending the correction to -4.23% YTD and -9.02% over the past month. The upgraded SU7 sedan launch on January 7th failed to halt the downtrend, with the stock now down 35.99% over six months. While the new vehicle features enhanced safety and lidar technology at competitive pricing ($32,892), the 2026 delivery target of 550,000 units fell short of investor expectations of 600,000-700,000 units. Co-founder Lin Bin's announcement of a planned $2 billion share sale beginning December 2026 adds overhang concerns, though the $500 million annual cap represents only 0.4% of outstanding shares. The stock continues to face pressure from China's intensifying EV competition, with Goldman Sachs projecting 119 new energy vehicle models launching in 2026.

Current Trend

Xiaomi has entered a pronounced downtrend, with the stock declining 4.23% YTD and 35.99% over six months from peak levels. The current price of $37.54 represents a 9.02% decline from month-ago levels, establishing a clear pattern of lower highs and lower lows. The December 11th Sei partnership rally has been fully retraced, and the stock failed to hold the $40.00 level tested in early January. Technical momentum remains negative across all timeframes, with the 1-day (-1.62%), 5-day (-4.23%), and monthly (-9.02%) declines indicating sustained selling pressure. The six-month performance of -35.99% places Xiaomi among the worst-performing tech stocks, consistent with broader concerns about China's EV market overcapacity and weak demand dynamics referenced in the Bloomberg report.

Investment Thesis

The investment thesis centers on Xiaomi's successful pivot into electric vehicles, achieving profitability in the EV segment within 18 months—less than half the time Tesla required. The company has demonstrated execution capability with 410,000 EV deliveries in 2025 and plans to expand its portfolio with four new models in 2026, including extended-range SUVs. The EV business generated 28.3 billion yuan in Q3 2025 revenue, nearly tripling year-over-year, while the core smartphone business benefits from vertical integration with proprietary chip development (3-nanometer Xring O1 processor). The strategic partnership with Sei for pre-installed crypto wallets targets 168 million annual smartphone sales outside mainland China and the US, potentially creating a new revenue stream through stablecoin payments across 20,000+ retail stores. However, the thesis faces significant headwinds from intense competition in China's saturated EV market, where 119 new models are expected in 2026, and declining SU7 sales momentum since August 2024.

Thesis Status

The investment thesis has deteriorated since the previous report. While operational execution remains strong—achieving EV profitability and launching the upgraded SU7 with competitive features—market reception has been tepid. The 2026 delivery target of 550,000 units represents only 34% growth versus investor expectations of 46-71% growth (600,000-700,000 units), signaling management caution about market conditions. The upgraded SU7's 6.5% price increase to 229,900 yuan, though still 2.4% below Tesla's Model 3, reflects margin pressure rather than pricing power. Critically, SU7 sales have declined since August and were outsold by Tesla's Model 3 in both September and November, undermining the competitive positioning thesis. The announcement of Lin Bin's planned $2 billion share sale, while structured over multiple years, introduces additional supply overhang. The stock's 35.99% six-month decline and underperformance versus tech peers reflects market skepticism about sustainable profitability amid intensifying competition and potential overcapacity in China's EV sector.

Key Drivers

Upgraded SU7 Launch: Xiaomi began pre-orders for the enhanced SU7 on January 7th at 229,900 yuan ($32,892), featuring standard lidar technology and 902 km range. The company emphasized safety features following public criticism of recent fatal accidents. However, the 6.5% price increase and April delivery timeline suggest margin pressure and production constraints. Source: Reuters

Conservative 2026 Guidance: CEO Lei Jun's 550,000-unit delivery target for 2026 fell significantly short of the 600,000-700,000 unit range expected by Citi analysts, representing only 34% growth versus 2025's 410,000 units. This conservative guidance reflects management concerns about market saturation and competitive intensity. Source: Morningstar

Intensifying Competition: Goldman Sachs projects 119 new energy vehicle models will launch in China during 2026, significantly intensifying an already crowded market. Xiaomi's SU7 has been outsold by Tesla's Model 3 in recent months, indicating competitive pressure. Source: Morningstar

Insider Share Sale: Co-founder Lin Bin announced plans to sell up to $2 billion in shares beginning December 2026, capped at $500 million annually. While Citi analysts note this represents only 0.4% of outstanding shares annually, the announcement adds supply overhang concerns. Source: Morningstar

Declining Sales Momentum: SU7 sales have declined since August 2024 despite cumulative sales exceeding 360,000 units. The vehicle was outsold by Tesla's Model 3 in both September and November, suggesting weakening competitive positioning in the critical Chinese market. Source: Reuters

Technical Analysis

Xiaomi's technical structure has deteriorated significantly, with the stock trading at $37.54 and down 35.99% from six-month highs. The December rally to $42.20 following the Sei partnership announcement has been completely retraced, establishing that level as strong resistance. The stock briefly recovered to $40.00 in early January but failed to hold, confirming this as a secondary resistance level. Current price action shows sustained selling pressure across all timeframes: -1.62% (1-day), -4.23% (5-day), -9.02% (1-month), and -4.23% (YTD). The six-month chart reveals a clear downtrend with lower highs and lower lows, with no signs of stabilization. The stock is trading well below both short-term and medium-term moving averages, indicating negative momentum. Key support levels are not clearly established given the persistent decline, though the psychological $35.00 level may provide temporary support. Volume patterns suggest distribution rather than accumulation, consistent with the insider sale announcement and broader market concerns about China's EV sector overcapacity.

Bull Case

Bear Case

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