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XIAOMI-W (1810.HK) stock analysis, January 26, 2026: Seven straight losses test $35.26 despite a HK$2.5B buyback

Published January 26, 2026 · 1810.HK chart, levels and live analysis

Key Updates

Xiaomi shares declined 2.06% to $35.26 since the January 20th report, marking the seventh consecutive session of losses and establishing a new multi-month low. The stock has now fallen 10.05% year-to-date and 38.57% over six months, extending below the critical $36 level. Despite positive developments including a new HK$2.5 billion buyback program and strong EV factory momentum, shares face continued pressure from co-founder Lin Bin's announced $2 billion stock disposal plan beginning December 2026 and concerns over the conservative 550,000 unit EV delivery target for 2026.

Current Trend

Xiaomi shares have entered a severe downtrend, declining 38.57% over six months and 10.05% year-to-date. The stock has broken through multiple support levels, falling from the $38-39 zone identified in mid-January to the current $35.26, representing a fresh multi-month low. The 1-month decline of 10.05% and consistent daily losses over seven sessions indicate accelerating selling pressure. The stock is trading significantly below all major moving averages, with no immediate technical support visible until the $33-34 range. The bearish momentum has persisted despite the company's announcement of a new HK$2.5 billion automatic share buyback program, which provided only temporary relief with a 2.2% intraday bounce to HK$36.02 before renewed selling resumed.

Investment Thesis

The investment thesis centers on Xiaomi's successful diversification from consumer electronics into electric vehicles, leveraging its integrated manufacturing capabilities and brand strength. The company achieved EV profitability in November 2024, approximately 18 months after launch, reaching this milestone in less than half the time it took Tesla. The highly automated EV Hyperfactory produces one vehicle every 76 seconds with 100% automation across 200+ key processes, demonstrating world-class manufacturing efficiency. With monthly EV sales of approximately 50,000 units at end-2025 and plans for global expansion in 2027, Xiaomi is positioned to capture significant market share in the new energy vehicle sector. The company's vertically integrated supply chain, including its new 3-nanometer Xring O1 processor development, provides competitive advantages across its smartphone and EV ecosystems.

Thesis Status

The investment thesis faces mixed validation. Operationally, execution remains strong with third-quarter 2025 EV revenue nearly tripling to 28.3 billion yuan and over 360,000 SU7 units sold since the March 2024 launch. However, market sentiment has deteriorated significantly due to three critical concerns. First, CEO Lei Jun's 2026 delivery target of 550,000 units fell short of investor expectations of 600,000-700,000 units, signaling potential demand concerns. Second, co-founder Lin Bin's planned $2 billion stock disposal beginning December 2026, while structured over multiple years, creates a persistent overhang. Third, the broader China EV market faces intensifying competition with Goldman Sachs projecting 119 new models in 2026, raising questions about market saturation. The thesis remains intact regarding operational capabilities but faces significant headwinds from valuation compression and market positioning concerns.

Key Drivers

EV Business Momentum: Xiaomi's electric vehicle division continues demonstrating strong operational performance. The EV Hyperfactory has hosted over 400 organized visits from more than 70 countries, including executives from Mercedes-Benz, BMW, and Ferrari, validating the facility's world-class capabilities. The factory tours have become extremely popular with over 100,000 people entering a lottery for approximately 200 tour slots, demonstrating strong brand engagement. The upgraded SU7 model launched with standard lidar technology and extended range up to 902 km, priced at 229,900 yuan, positioning competitively against Tesla's Model 3.

Share Buyback Program: Xiaomi announced a new automatic share buyback program worth up to HK$2.5 billion, supplementing the HK$2.12 billion already spent through almost daily transactions since January 5, 2025. This demonstrates management's confidence in long-term value, though the market impact has been limited given the persistent selling pressure.

Insider Selling Overhang: The announcement that co-founder Lin Bin plans to sell up to $2 billion worth of shares beginning December 2026, capped at $500 million annually, creates a significant technical overhang. While Citi analysts note the $500 million annual sale represents only 0.4% of outstanding shares, the psychological impact on investor sentiment has been substantial.

Market Competition Intensity: China's EV market faces unprecedented competition with Goldman Sachs analysts projecting 119 new energy vehicle models to be introduced in 2026. This intensifying competitive landscape raises concerns about pricing power and market share sustainability, particularly as Xiaomi's SU7 sales have declined since August and been outsold by Tesla's Model 3 in September and November.

Technical Analysis

Xiaomi shares are in a severe technical breakdown, declining 38.57% from six-month highs and establishing fresh multi-month lows at $35.26. The stock has broken through critical support at $38-39 identified in previous reports and accelerated lower through the $36 level. Seven consecutive sessions of losses indicate strong bearish momentum with no immediate signs of stabilization. The year-to-date decline of 10.05% has occurred in just 26 days, representing an annualized decline rate exceeding 140%. Volume patterns suggest distribution, with the brief 2.2% rally following the buyback announcement immediately reversed. The next technical support zone lies in the $33-34 range, representing approximately 6% downside from current levels. Resistance has formed at the $36 level, previously support, with more significant resistance at $38-39. The stock would need to reclaim the $38 level and hold for multiple sessions to suggest any stabilization in the downtrend.

Bull Case

Bear Case

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