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XIAOMI-W (1810.HK) analysis, March 20, 2026

Published March 20, 2026 · 1810.HK chart, levels and live analysis

Key Updates

Xiaomi shares plunged 7.27% today to $33.68, erasing gains from the March 16th rally and marking a 4.32% decline since the previous report. The selloff was triggered by disappointing reception of the new SU7 electric vehicle model, which secured only 15,000 orders in 34 minutes versus 200,000 orders in three minutes for the YU7 SUV—a dramatic underperformance that signals weakening EV momentum. The company's decision to raise prices by 4,000 yuan in a slowing market, combined with limited visual differentiation from the previous model, spooked investors despite CEO Lei Jun's announcement of a 60 billion yuan AI investment over three years. This decline extends the stock's brutal YTD performance to -14.08% and six-month losses to -40.60%, with mounting pressure from rising memory costs, declining EV deliveries, and increased short interest ahead of March 24th earnings.

Current Trend

Xiaomi remains in a severe downtrend with YTD losses of -14.08% and catastrophic six-month declines of -40.60%. The stock has failed to establish any meaningful support, falling from September highs and now trading at $33.68 after today's 7.27% collapse. The recent failed rally to $35.20 on March 16th proved short-lived, with the stock unable to sustain momentum above the $34-35 resistance zone. Short interest has surged to 7.5% of free float from approximately 2% in September, making it the highest on the Hang Seng Tech Index by historical deviation, with short sellers generating $1.8 billion in paper profits. The stock now trades at 18 times forward earnings versus its five-year average of 21 times, though consensus EPS estimates have fallen 20% from October peaks. Technical indicators suggest continued vulnerability with no clear support established and momentum firmly negative across all timeframes except the marginal 5-day gain of 1.08%.

Investment Thesis

The investment thesis centers on Xiaomi's dual-pillar strategy of smartphone market recovery and electric vehicle business scaling, supported by aggressive AI investments totaling 60 billion yuan over three years. The EV segment has demonstrated explosive growth with nearly 200% year-over-year expansion and now represents approximately a quarter of total sales, providing critical diversification as smartphone revenue declined 3% in the most recent quarter. However, this thesis faces severe headwinds from memory chip prices surging 80-90% in Q1 2026, which disproportionately impacts Xiaomi's mid-range smartphone portfolio where 60% of volume carries average selling prices below $150. The company's March 24th quarterly results are expected to show a 23% decline in net income year-over-year with sales growth slowing to 7.5%—the lowest in over two years. The AI investment strategy, including the flagship MiMo-V2-Pro model processing over 1.5 trillion tokens, positions Xiaomi to compete in China's evolving AI agent market, though monetization timelines remain uncertain. The thesis requires successful navigation of component cost inflation, EV market share defense against intensifying competition, and execution on AI commercialization.

Thesis Status

The investment thesis has materially deteriorated since the previous report. The new SU7 EV model's weak order performance—15,000 orders in 34 minutes versus 200,000 for the YU7 in three minutes—directly undermines the EV growth pillar and suggests demand saturation or competitive pressure. EV deliveries have already declined from over 39,000 units in January to approximately 20,000 in February, confirming momentum loss. The smartphone business faces intensifying pressure from memory cost inflation that cannot be passed through to price-sensitive mid-range customers, threatening margins that Daiwa expects to compress from 11% in Q3 to 8% in Q4. While the 60 billion yuan AI investment demonstrates strategic commitment, it represents a long-term bet with uncertain near-term returns as the company confronts immediate operational challenges. The thesis remains intact in concept but execution risks have escalated significantly, with the stock's 44% decline from September highs reflecting market skepticism about the company's ability to deliver on its dual-pillar strategy amid deteriorating market conditions.

Key Drivers

The immediate catalyst for today's selloff was the disappointing SU7 launch, which secured only 15,000 orders versus expectations set by the YU7's 200,000 orders, signaling weakening EV demand despite enhanced features including 900-kilometer range. Memory chip cost inflation represents a structural headwind, with prices surging 80-90% in Q1 2026 as supply redirects toward AI data centers, prompting Gartner to forecast smartphone prices could rise 13% in 2026 while IDC predicts a 12.9% market decline. The Daiwa analysis expects Q4 smartphone gross margins to compress to 8% from 11% in Q3, with IoT revenue projected to drop 30% to CNY25 billion. Safety concerns continue to plague the EV business, with fatal crashes involving trapped occupants forcing regulatory changes and production discontinuation of first-generation SU7 models. The 60 billion yuan AI investment provides a positive long-term narrative but diverts capital during a period of operational stress. March 24th earnings will be critical, with consensus expecting 23% net income decline and the slowest sales growth in over two years.

Technical Analysis

Xiaomi exhibits severe technical deterioration with the stock breaking down from the failed March 16th rally at $35.20 and plunging 7.27% today to $33.68. The stock has lost 40.60% over six months and 14.08% year-to-date, with no meaningful support levels established during this relentless decline. The recent attempt to form a base around $34 has failed decisively, and the stock now trades below all major moving averages. Short interest at 7.5% of free float—the highest on the Hang Seng Tech Index by historical deviation—creates potential for further forced selling if the stock continues to weaken. The valuation compression to 18 times forward earnings from a five-year average of 21 times reflects the 20% downward revision in consensus EPS estimates since October. Volume patterns show heavy distribution on down days, including today's sharp selloff. The 1-month decline of -7.73% and 5-day marginal gain of 1.08% indicate failed rally attempts within a broader downtrend. Key resistance now sits at $35-36, while downside appears open given the absence of established support levels and mounting fundamental headwinds ahead of March 24th earnings.

Bull Case

Bear Case

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