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LVMH (MC.PA) stock analysis, October 23, 2025: LVMH weighs Fenty Beauty sale, but China recovery stays uncertain

Published October 23, 2025 · MC.PA chart, levels and live analysis

Key Updates

LVMH continues to show steady growth, up 2.32% to $626.30 since the last report. The company is weighing strategic portfolio changes, including a possible sale of its stake in Rihanna’s Fenty Beauty, which could signal a focus on portfolio optimization. The luxury sector is mixed amid uncertainty over a China recovery.

Current Trend

LVMH is reinforcing an uptrend at $626.30, gaining 0.50% today, 4.00% over five days and an impressive 19.71% for the month. Six-month growth stands at 25.18%, confirming strong upward momentum. The stock is in a new-high zone, comfortably above key resistance levels.

Investment Thesis

The thesis rests on LVMH’s leading position in premium goods, a diversified brand portfolio, and its ability to adapt to shifting market conditions. The firm shows strategic flexibility through portfolio optimization and a focus on its most profitable business lines.

Thesis Status

The thesis remains intact and is reinforced by recent results. Considering a sale of the Fenty Beauty stake reflects proactive portfolio management and a focus on core brands. Despite uncertainty in China, LVMH stays resilient thanks to geographic diversification and premium positioning.

Key Drivers

Growth drivers include: strategic portfolio optimization via consideration of a sale of the Fenty Beauty stake, which could free capital for core investments; positive momentum from competitor Hermès with sales growth accelerating to 9.6%, confirming a luxury sector rebound; and lingering caution about the sustainability of the China recovery.

Technical Picture

Technically, LVMH sits in a strong uptrend at $626.30, above all short-term resistance. A 4.00% gain over five days with modest daily swings (+0.50%) suggests a healthy correction without overbought signals. The 19.71% monthly rise forms a solid upward channel with upside potential.

Bull Case

Bear Case

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