BTI vs COST

British American Tobacco p.l.c. against Costco — live side-by-side technical comparison.

Prices as of 2026-11-10T21:00:02+00:00 UTC · updates daily

Who leads right now

COST leads 5 of the 6 windows we measure — over 1 month BTI is +9.6% and COST +12.6%; over year to date BTI is +7.4% and COST +23.6%. The BTI/COST price ratio stands at 0.057, below its 50-day average of 0.0598, and below the 200-day average of 0.0609. A ratio above its own average means BTI is gaining on COST; on this reading the recent edge belongs to COST.

BTI/COST over the last year

BTI/COST price ratio · dashed: its 50- and 200-day lines · ratio above its 50-day line = BTI gaining on COST
0.048540.0550.061460.06792
Both rebased to 100 on 2025-11-10
100101.6111.5120.3BTICOST
Ask
Compare BTI and COST: which has been stronger over the last year, and where does each stand against its 200-day average? Ask the analyst about this pair →

Performance side by side

BTICOST
Price$60.82 $1066.14
1 day +1.2%lead -0.0%
5 days -0.1% +4.6%lead
1 month +9.6% +12.6%lead
6 months +4.4% +5.7%lead
Year to date +7.4% +23.6%lead
1 year +9.7% +16.4%lead
2 years — +13.0%
52-week position 57% of range 88% of range
52-week range $52.06–$67.30 $844.06–$1096.50
vs 50-day average above $57.21 above $957.27
vs 200-day average above $59.26 above $973.67
RSI (14) 56 70
Market cap—$472.4B
Analyst target — $1071.32 (+0.5%)
Analysts—37
Consensus—Buy
Next earnings Jul 30, 2026 Dec 10, 2026

Where each one stands

BTI — British American Tobacco p.l.c.

BTI trades at $60.82, above its 50-day average of $57.21, and above the 200-day at $59.26. It sits at 57% of its 52-week range ($52.06–$67.30); 14-day RSI is 56, in neutral territory; an average session moves it about 2.2%. For levels, the first level overhead is $63.15 (3.8% away) and the first support below is $60.03 (1.3% down). On the checklist the page runs for every asset, 3 of 6 checks read bullish — the lean is mixed.

COST — Costco

COST trades at $1,066.14, above its 50-day average of $957.27, and above the 200-day at $973.67. It sits at 88% of its 52-week range ($844.06–$1,096.50); 14-day RSI is 70, in neutral territory; an average session moves it about 2.0%. For levels, the first level overhead is $1,094.32 (2.6% away) and the first support below is $1,050.00 (1.5% down). On the checklist the page runs for every asset, 5 of 6 checks read bullish — the lean is bullish.

Which one moves harder

BTI is the more volatile of the two — an average session moves it 2.2% against 2.0% for COST, so an identical position size carries roughly 1.1× the daily risk.

What would change the picture

The comparison turns on those levels: BTI clearing $63.15 or losing $60.03; COST clearing $1,094.32 or losing $1,050.00. Until one of them gives way, the relative reading above stands.

Questions people ask about BTI vs COST

Which is performing better right now, BTI or COST?
Over the past month BTI is +9.6% and COST is +12.6%, so COST is ahead on that window. Year to date the figures are +7.4% for BTI and +23.6% for COST.
Which has done better over the last year, BTI or COST?
Over the last year BTI is +9.7% and COST is +16.4%, so COST is ahead on that window.
Is BTI or COST more volatile?
BTI is the more volatile of the two — an average session moves it 2.2% against 2.0% for COST, so an identical position size carries roughly 1.1× the daily risk.
What are the key levels for BTI and COST?
BTI: resistance $63.15, support $60.03; COST: resistance $1,094.32, support $1,050.00. Levels come from recent swing zones and round numbers, recomputed daily.
When do BTI and COST report next?
BTI: Jul 30, 2026. COST: Dec 10, 2026. Earnings reset both the trend and the levels above, so a comparison made today is only good until the next report.
What does the BTI/COST ratio mean?
It is simply BTI's price divided by COST's — 0.057 today. When the ratio rises, BTI is outperforming; when it falls, COST is. Comparing it to its own 50- and 200-day averages shows whether the current leadership is new or long-standing.

Full technical briefs

BTI →
British American Tobacco p.l.c.
Full technical brief: trend, levels, chart, news
COST →
Costco
Full technical brief: trend, levels, chart, news

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