Price: $99.48
· 1 day: -2.03% · 5 days: +1.83% · 1 month: +12.12% · YTD: +15.32%
As of 2026-11-11 17:10 UTC.
52-week range: $72.45 – $102.74 (currently at 89% of the range).
DEO is in an uptrend, momentum firm. $100 is the level overhead; $97.04 the first support below.
6 of 6 technical checks lean bullish.
| Trend | Uptrend · above 50-day & 200-day |
|---|---|
| Momentum | RSI 61.1 · MACD bullish |
| Trend strength | ADX 25.6 · strong trend |
| Location | +9.8% vs 50-day MA |
| 52-week range | -3% from high · +37% from low |
| Volatility | ATR 2.64 · ~2.7%/day |
| Level | Type | Distance |
|---|---|---|
| $100.0 (resistance) | round | 0.52% |
| $102.14 (resistance) | 52w high | 2.67% |
| $110.0 (resistance) | round | 10.57% |
| $97.04 (support) | swing zone | -2.46% |
| $90.57 (support) | sma 50 | -8.96% |
| $90.0 (support) | round | -9.53% |
| RSI (14) | 61.06 | MACD | 2.8255 |
|---|---|---|---|
| ADX (14) | 25.6 | ATR (14) | 2.64 |
| 50-day average | $90.57 | 200-day average | $86.14 |
Next earnings: 2026-08-06. DEO earnings date, time and past reactions.
Report of 2026-11-11.
Diageo plc (DEO) closed at $101.55 on November 10, holding just above the $100 round level that underpins its recent structure. The daily price is running in step with a weekly uptrend and sits comfortably above its 40‑week average, keeping the long‑term bullish thesis intact. With a 5‑day gain of nearly 8 % that outpaced both the S&P 500 and the consumer‑defensive XLP sector, the balance of evidence points to further upside over the next two to six weeks.
The stock’s recent rally began after a modest one‑day rise of 0.26 % and has accelerated to a 5‑day gain of 7.97 %, far exceeding the S&P 500’s 0.59 % decline and the sector’s 2.34 % advance. That differential—5.6 % versus the sector—shows the move is driven primarily by the stock rather than a broad market or sector swing. The daily trend is aligned with the weekly uptrend, reinforcing the technical narrative that buyers are in control.
Analysts remain broadly supportive, with six houses rating the stock a “buy” and a consensus target of $109.2, roughly 7 % below the current price. The consensus range (low $83 to high $133) reflects a wide valuation spread, but the mean target still sits below today’s level, indicating that the market has priced in a modest upside but leaves room for further appreciation toward the upper end of the analyst band.
From a sector perspective, DEO outperformed the Consumer Defensive XLP index by 5.3 % over the past 50 days, and its strength versus the broader market is highlighted by a 14.6 % outperformance versus the S&P 500 over the same period. Those figures underscore that the stock’s rally is not merely a sector‑driven bounce but a relative strength play.
There is no recent news catalyst to explain the move; the news feed is empty, suggesting the price action is a pure technical breakout rather than a reaction to earnings, product launches, or macro events. The market appears to be pricing the stock’s momentum and its position above key structural levels rather than any new fundamental information.
On the long‑term horizon, the thesis that DEO is in an uptrend remains solid. The price sits above both its 50‑day ($90.38) and 200‑day ($86.08) simple moving averages, and the 14‑day RSI at 67 indicates continued buying pressure without being overbought. The 52‑week range shows the stock is only 0.58 % below its high of $102.14, confirming that the uptrend is still intact and the long‑term bias stays bullish.
Looking ahead to the next two‑to‑six weeks, the balance of evidence leans strongly positive. The assessment calls for a bullish stance with high conviction—three of four conviction points are met—driven by the daily trend’s alignment with the weekly uptrend, the 14.6 % outperformance versus the S&P 500, and the 5.3 % outperformance versus XLP over 50 days. The breakout math is favorable: a close above the 52‑week high of $102.14 on volume that exceeds the 20‑day average would trigger a target of $125, offering an 8.1‑to‑1 reward‑to‑risk, and a second target of $150 pushes that ratio to 17‑to‑1.
The strongest case against this reading would be a failure to break above $102.14 on sufficient volume, which would leave the stock vulnerable to a stop at $99.32—just under the $100 structural support. Even if the breakout stalls, the stock still holds above the $100 round level, limiting downside to a modest 1 % move.
The structure currently holds the price above the $100 round level, a key barrier that has not been breached since the recent rally began. Below that, the next structural support is the swing‑zone at $97.04, followed by a more decisive swing‑zone at $90.41, which also marks the level where the weekly trend would be considered ended if closed below. The 200‑day SMA at $86.08 provides a deeper floor, but the picture would shift dramatically if the price fell beneath $90.41 on a weekly close.
The breakout level sits at the 52‑week high of $102.14. The math assumes a close above that price on volume above the 20‑day average, which would set the first target at $125 (reward‑to‑risk 8.1) and a second target at $150 (reward‑to‑risk 17). The stop is placed at $99.32, derived from a round $100 less a quarter of the 14‑day ATR of $2.71. Because the breakout meets the 3‑to‑1 reward‑to‑risk threshold, the risk‑reward profile is compelling.
A weekly close below $90.41 would invalidate the current bullish structure and signal the end of the weekly uptrend, shifting the narrative toward a potential correction. Additionally, any unexpected earnings miss or adverse regulatory news could also alter the outlook, though no such events are currently on the calendar.
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