Price: $95.67
· 1 day: -0.06% · 5 days: +1.69% · 1 month: +11.48% · YTD: +36.85%
As of 2026-11-06 21:00 UTC.
52-week range: $67.27 – $97.39 (currently at 94% of the range).
KO is in an uptrend, momentum firm. $95.83 is the level overhead; $90.31 the first support below.
6 of 6 technical checks lean bullish.
| Trend | Uptrend · above 50-day & 200-day |
|---|---|
| Momentum | RSI 64.22 · bullish · MACD bullish |
| Trend strength | ADX 31.4 · strong trend |
| Location | +6.4% vs 50-day MA |
| 52-week range | -0% from high · +42% from low |
| Volatility | ATR 1.96 · ~2.0%/day |
| Level | Type | Distance |
|---|---|---|
| $95.83 (resistance) | 52w high | 0.17% |
| $100.0 (resistance) | round | 4.53% |
| $110.0 (resistance) | round | 14.98% |
| $90.31 (support) | swing zone | -5.6% |
| $85.21 (support) | swing zone | -10.93% |
| $82.74 (support) | sma 200 | -13.52% |
| RSI (14) | 64.22 | MACD | 1.7145 |
|---|---|---|---|
| ADX (14) | 31.4 | ATR (14) | 1.96 |
| 50-day average | $89.94 | 200-day average | $82.74 |
Next earnings: 2026-10-27. KO earnings date, time and past reactions.
Report of 2026-11-05.
Coca-Cola hit a new 52-week high of $96.90 on November 5 as the stock extended its year-to-date gain to 38.6%, nearly triple the S&P 500's 11.6%. Third-quarter earnings released October 28 confirmed the business is performing well: organic revenue rose 7% and the operating margin expanded 100 basis points to 32.9%, with management raising full-year guidance. The stock has led the market over six months but sits just below round resistance at $100, and the math from that level gives a 1-to-1 reward-to-risk — short of the 3-to-1 that makes a breakout worth the risk.
The October 28 filing showed revenue of $13.38 billion, net income of $4.01 billion and diluted EPS of $0.93. The numbers were solid, and the guidance revision was the real event: management now expects at least 5% organic revenue growth for 2026, up from approximately that level. Morningstar noted the operating margin expanded 100 basis points to 32.9% and comparable EPS grew 11% to $0.91. That margin expansion is the part that matters most — a consumer-defensive name growing earnings double-digits while expanding margins in a uncertain consumer environment is the core of why the stock has worked.
On the consumer side, the evidence is unambiguous. Yahoo Finance highlighted that Coca-Cola's price increases have not dampened demand, with Coke Zero sales up 16% in the third quarter. That is the pricing power story in one number. A 16% volume increase in a zero-calorie cola in an inflationary environment is not accidental — it reflects brand equity and the ability to pass through price without losing consumers. The Motley Fool contrasted Coca-Cola's expanding revenue trajectory with Kraft Heinz's flat trends, reinforcing that KO is in a different phase of its business cycle.
The stock's recent performance tells a two-part story. Over six months KO is up 23.5% against SPY's 11.6% — a decisive lead. But over 50 days the picture is more mixed: KO leads SPY by 8.7% but lags the consumer staples sector (XLP) by 1.2%. The 5-day numbers show the same split: KO gained 4.4% while SPY fell 1.1% and XLP rose 5.4%. The stock has been a market leader, but the consumer staples sector has recently been running hotter. That relative lag against XLP is the one soft spot in an otherwise strong momentum profile.
Valuation sits near the middle of the analyst range. The mean price target is $97.75, with a low of $80 and a high of $106. At $96.90 the stock is 0.9% below the mean target — essentially at fair value by the street's own math. Yahoo Finance identified Coca-Cola as one of five undervalued dividend growth stocks favored by hedge funds, citing the compounding benefits of reinvested dividends. The premium valuation is supported by the quality of the business, but there is limited easy upside to the consensus target.
The long-term thesis is intact. The stock is above its 40-week average and the weekly trend is up. Earnings have confirmed pricing power and margin expansion, and the guidance raise signals management's confidence in sustained demand. This is a business in a healthy phase, not one showing stress.
Over the next 2–6 weeks the balance of evidence leans positive but conviction is medium. The daily trend runs with the weekly uptrend, the stock is at a new 52-week high, and it has been leading the S&P 500 over both 50 and 200 days. Historical data on new 52-week highs shows 63.1% of cases higher a month later, with a median move of 1.36%. Against that, the stock is lagging the consumer staples sector over 50 days, the reward-to-risk from the current entry is only 1-to-1, and volume has been 66.6% below its 20-day average — a sign the move has lacked aggressive new buying. Those factors keep conviction at medium rather than high.
The structure holds above $90.31, a swing zone that has acted as support. Below that, $89.83 — the 50-day average — is the level where the trend would end on a weekly close. The 52-week low is $67.54, so the stock is in the upper portion of its annual range. The distance from the current price to the 52-week low is 43.5%, which means the downside buffer is substantial relative to the near-term target.
The next resistance is $100, a round number that would constitute a breakout on a daily close above it on volume exceeding the 20-day average. From $100 the target is $110, giving $10 of upside against a stop at $89.86 (the swing zone at $90.31 minus a quarter of the 14-day ATR of $1.81). That math produces a reward-to-risk of 1.0 to 1 — it does not reach the 3-to-1 threshold. To change that, the target would need to be higher or the stop closer. A move above $100 on strong volume would be the signal to watch; without it, the math from here is balanced rather than compelling.
A weekly close below $89.83 — the 50-day average — would be the level that changes the picture. That rule has moved up from the prior $89.46 level, reflecting the stock's upward drift. The invalidation level is now higher, which is itself a sign of the trend's persistence. Non-price events that could shift the picture: a consumer spending slowdown that shows up in next quarter's volume data, or a margin compression that reverses the earnings expansion story.
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