Price: $94.14
· 1 day: -1.02% · 5 days: -3.29% · 1 month: -12.42% · YTD: +11.79%
As of 2026-09-23 20:00 UTC.
52-week range: $77.99 – $110.51 (currently at 50% of the range).
The read
SBUX is in a downtrend, momentum soft. $98.39 is the level overhead; $90 the first support below.
5 of 6 technical checks lean bearish.
Price vs 50-day: below
Price vs 200-day: below
50d vs 200d avg: above
MACD: bearish
RSI momentum: 9
5-day tape: -3.3%
Trend
Downtrend · below 50-day & below 200-day
Momentum
RSI 8.56 · neutral · MACD bearish
Trend strength
ADX 31.3 · strong trend
Location
-9.3% vs 50-day MA
52-week range
-13% from high · +20% from low
Volatility
ATR 2.28 · ~2.4%/day
Key levels
Level
Type
Distance
$98.39 (resistance)
sma 200
4.51%
$100.0 (resistance)
round
6.22%
$101.72 (resistance)
swing zone
8.05%
$90.0 (support)
round
-4.4%
$80.0 (support)
round
-15.02%
$78.46 (support)
52w low
-16.66%
Indicators
RSI (14)
8.56
MACD
-2.8803
ADX (14)
31.3
ATR (14)
2.28
50-day average
$103.75
200-day average
$98.39
Next earnings: 2026-10-28.
Latest SBUX news
McDonald's to create tiered loyalty program to lure repeat visitors — McDonald's announced at its investor day that it will revamp its loyalty program into a tiered system to better differentiate between frequent and casual customers, following a broader industry trend away from broad disc (Reuters, 2026-09-23)
Philippines' ube export ban threatens end of purple patch — The Philippines, the world's largest producer of ube, has indefinitely banned exports of fresh ube to secure domestic supply and prevent foreign competitors from cultivating the crop, citing a severe shortage of planting (Financial Times News, 2026-09-22)
Banished to alien lands - Trump's secret deportation deals | First Thing — The Trump administration has deported more than 25,000 people to countries where they have no connections, facilitated by 35 secret deals with various nations, according to a joint investigation by The Guardian and other (The Guardian, 2026-09-21)
Breakingviews - COMMENTARY: Markets are slow to grasp depths of Tata mess — A power struggle between Tata Sons, the holding company, and its majority owner Tata Trusts has caused significant volatility in the $260 billion Tata group's stock, with Tata Chemicals falling 9.7%, Tata Motors 3.3%, an (Reuters, 2026-09-18)
Tata Group's boardroom clash rocks India's most storied conglomerate — Tata Group, India's 158-year-old conglomerate with annual revenues exceeding $180 billion, is facing a governance crisis as its holding company Tata Sons reappointed Natarajan Chandrasekaran as chairman for five years de (Reuters, 2026-09-18)
Starbucks considers selling majority stake in its Japan business, sources say — Starbucks is considering selling a majority stake in its Japan business, a potential deal that could value the unit at approximately $3 billion, according to sources. The Japan operations comprise 1,883 stores, represent (Reuters, 2026-09-16)