Price: $27.0
· 1 day: -1.96% · 5 days: +6.72% · 1 month: +14.80% · YTD: +5.47%
As of 2026-11-06 21:00 UTC.
52-week range: $19.32 – $30.34 (currently at 70% of the range).
SONY is in an uptrend, momentum firm. $30 is the level overhead; $25.14 the first support below.
6 of 6 technical checks lean bullish.
| Trend | Uptrend · above 50-day & 200-day |
|---|---|
| Momentum | RSI 68.37 · neutral · MACD bullish |
| Trend strength | ADX 30.5 · strong trend |
| Location | +10.3% vs 50-day MA |
| 52-week range | -11% from high · +40% from low |
| Volatility | ATR 0.7 · ~2.6%/day |
| Level | Type | Distance |
|---|---|---|
| $30.0 (resistance) | round | 11.11% |
| $30.26 (resistance) | 52w high | 12.07% |
| $35.0 (resistance) | round | 29.63% |
| $25.14 (support) | swing zone | -6.89% |
| $25.0 (support) | round | -7.41% |
| $24.49 (support) | sma 50 | -9.3% |
| RSI (14) | 68.37 | MACD | 0.6465 |
|---|---|---|---|
| ADX (14) | 30.5 | ATR (14) | 0.7 |
| 50-day average | $24.49 | 200-day average | $22.35 |
Next earnings: 2027-02-04. SONY earnings date, time and past reactions.
Report of 2026-11-05.
Sony Group (SONY) surged 7.4% on November 5, 2026, after reporting a 44% jump in quarterly profit, driven by the blockbuster Spider-Man film and strong PlayStation demand, while also raising its full-year guidance. The stock also benefited from a rally in Japanese exporters on hopes of U.S. tariff relief after the Democrats' midterm sweep. With the stock up 9.4% over five days and leading both the S&P 500 and the technology sector, the balance of evidence leans positive for the next 2–6 weeks, though the stock is now overbought and near resistance.
The earnings report was the catalyst. Sony's net profit rose 44% year-over-year to ¥449.6 billion ($2.8 billion) for the July–September quarter, with operating profit up 45% to ¥622 billion ($4 billion), according to AP NEWS. The company raised its full-year profit outlook by 9%, beating analyst expectations, as the film division's revenue surged 48% on the back of Spider-Man: Brand New Day, which has grossed nearly $2.5 billion worldwide, per Financial Times News. The game division also saw an 83% surge in operating profit, as noted by Morningstar.
The market reaction was immediate and strong. The stock rose 7.4% on the day, bringing its five-day gain to 9.4%. However, the move was not purely company-specific. Over the same five-day period, the S&P 500 fell 1.1% and the technology sector ETF XLK dropped 9.7%, meaning Sony outperformed its sector by 19.1 percentage points. Part of that relative strength came from a broader rally in Japanese exporters after the Democrats' sweep in the U.S. midterms, which raised hopes of reduced trade tensions and tariff relief, as reported by Investing.com.
The debate among investors is whether Sony can sustain its momentum beyond blockbuster releases. A Bloomberg Business piece on November 4 noted that shares have gained about 6% over the past month, but investors are seeking reassurance on longer-term earnings stability beyond hits like Grand Theft Auto and Spider-Man. On the other hand, Morgan Stanley's upgrade of Cinemark on a stronger box office outlook suggests the film industry's tailwinds may persist, as noted by Investing.com.
Valuation remains reasonable. The stock trades at $27.87, about 5.5% below the mean analyst target of $29.50, with targets ranging from $23.00 to $34.00. The stock is still 7.9% below its 52-week high of $30.26, leaving room for upside if the earnings momentum continues.
The long-term trend is intact. The stock is above its 40-week average, and the daily trend aligns with the weekly uptrend. Over the past 50 days, Sony has outperformed the S&P 500 by 15.0% and the technology sector by 26.2%, showing strong relative strength. The stock is in a clear uptrend, with the 50-day average at $24.44 and the 200-day average at $22.34, both well below the current price.
For the next 2–6 weeks, the balance of evidence leans positive with high conviction (3 of 4 conviction points). The daily trend runs with the weekly uptrend, and the stock is leading both the market and its sector. However, the stock is overbought, with RSI at 75.04, and volume is 18.8% below its 20-day average, suggesting the move may be running on momentum rather than broad participation. The strongest case against the bullish reading is that the stock is extended and could pull back to test support at $25.00 or the 50-day average at $24.44. But the earnings beat and raised guidance provide fundamental support, and the tariff relief hopes add a macro tailwind, so the pullback risk does not tip the balance.
The stock holds above the round $25.00 level, which is the first support. Below that, the swing zone at $24.84 and the 50-day average at $24.44 are the next supports. A weekly close below $24.44 would end the uptrend, as that is the 50-day average. The stock is currently 14% above that level, so there is room to breathe.
On the upside, the immediate resistance is the round $30.00 level, followed by the 52-week high at $30.26. A daily close above $30.00 on volume above the 20-day average would signal a breakout. From $30.00, the target is $30.26, but the reward-to-risk is only 0.1 to 1 against a stop at $24.84 (based on $25.00 minus a quarter of ATR). That does not meet the 3-to-1 threshold, so the math does not favor a breakout trade at current levels. To reach 3-to-1, the target would need to be much higher, or the stop would need to be tighter.
The picture would change on a weekly close below $24.44, the 50-day average. That would signal that the uptrend has broken and the stock could be entering a correction. Additionally, any negative surprise in the next earnings report, due November 5, 2026, could undermine the bullish thesis, though the company just raised guidance, so the bar is high.
Interactive SONY chart and analyst chat · Market terminal — movers, signals and news · Use MarketCrew inside Claude · Use MarketCrew inside ChatGPT · Top gainers today · 52-week highs