HSY — Hershey Company (The) (Stock)

Price: $170.83 · 1 day: +1.27% · 5 days: +4.97% · 1 month: +0.02% · YTD: -6.13%
As of 2026-10-16 20:00 UTC.

52-week range: $156.16 – $239.48 (currently at 18% of the range).

The brief

HSY is in a downtrend, momentum firm. $173.11 is the level overhead; $168.26 the first support below.

3 of 6 technical checks lean mixed.

TrendDowntrend · below 50-day & below 200-day
MomentumRSI 63.99 · neutral · MACD bullish
Trend strengthADX 31.3 · strong trend
Location-1.3% vs 50-day MA
52-week range-28% from high · +8% from low
VolatilityATR 3.46 · ~2.0%/day

Key levels

LevelTypeDistance
$173.11 (resistance)sma 501.33%
$174.3 (resistance)swing zone2.03%
$175.0 (resistance)round2.44%
$168.26 (support)swing zone-1.5%
$157.61 (support)52w low-7.74%
$150.0 (support)round-12.19%

Indicators

RSI (14)63.99MACD-1.5388
ADX (14)31.3ATR (14)3.46
50-day average$173.11200-day average$189.86

Next earnings: 2026-10-29.

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